Typography

 Body Copy: AYT Urbano- Regular- 10 pt [main story text on the spread]








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Captions: AYT Urbano- Light- 6pt [explains what's happening in the photos]

(Captions should contain the who, what, why, where, when - give photo credit - Possible quotes)











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Folio: [the page number, page topic, created by, graphic]

  • Page # - AYT Modern 216 - Italic- 8pt (stroked with a 1pt box in the color of the page)
  • Text- AYT Modern 216 - Italic 9 pts
  • Folio line should be one pica below the pink line




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Main Headline: AYT Modern 216- Italic- 18pt (Black)


Emphasized Word in Main Headline: Ombre effect
  • 1st letter = the page color at 100 % opacity
  • 2nd part of word = page color at 85% opacity
  • 3rd part of work = page color at 65% opacity
If the emphasized word is the first or last word, you will make the first letter bigger (120pt) and the rest of the word will be (90pt). The first part of the headline will be in AYT Modern 216- Italic- 18pt (Black)
(See example below)












If the emphasized word is in the middle of the phrase, you can opt to keep all words the same size. (48pt)













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Sub-Headline: AYT Modern 216 - Italic - 16pt [gives more info about the story/topic to be covered]










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Decorative Quotes: AYT Modern 216 - Italic - 10 pt [direct quotes from a person about a photo, experience, or topic]

















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